Position overview

We are seeking a Corporate Communication & Brand Manager (gn) to manage corporate communications, brand management, media relations, and internal communication processes for our company, which is one of the leading groups in the healthcare sector, and to strengthen the institution's reputation and brand awareness.

• Formulating and executing the company's annual corporate communications and communication strategy
• Managing the institution's brand identity and corporate reputation
• Maintaining the brand voice and communication standards across all communication channels of the hospital
• Leading media relations and developing strong relationships with press organizations
• Preparing press releases, interviews, news, corporate announcements, and other communication materials
• Coordinating communication and promotional activities related to the hospital, physicians, clinics, and healthcare services
• Managing the content strategy for social media, the website, and other digital communication channels
• Planning and executing corporate events, press conferences, congresses, seminars, and organizations
• Developing internal communication activities and strengthening employee engagement
• Supporting communication processes between management and employees
• Managing communication processes with stakeholders, business partners, and other external parties
• Planning crisis communication processes and managing them effectively when necessary
• Monitoring risks to the institution's reputation and taking necessary communication actions
• Ensuring coordination with corporate communication agencies, advertising agencies, media organizations, and other external service providers
• Preparing and effectively managing the communication budget
• Measuring the performance of communication activities, tracking KPIs, and providing regular reporting to management
• Monitoring competitors' communication activities and industry developments to present recommendations to management​

Qualifications

• Bachelor's degree in Communications, Public Relations, Advertising, Journalism, Marketing, Business Administration, or related fields
• At least 5-7 years of experience in corporate communications, PR, media relations, or brand management
• Experience in the healthcare sector or hospital communications is highly preferred
• Proven track record in creating and implementing corporate communication strategies
• Strong background in media relations and press communications
• Knowledge and experience in crisis communication and reputation management
• Experienced in digital communication, social media, and content management
• Strong written and verbal communication skills
• Advanced representation and organizational capabilities
• Highly developed analytical thinking, planning, and reporting skills
• Ability to work actively in the field and establish strong relationships with diverse stakeholders
• Proficient in MS Office programs
• Fluent in German and Turkish; knowledge of English is an asset
• Team management and leadership competencies
• Proactive, solution and result-oriented, with high interpersonal skills​

What We Offer